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Berlin City Auto Group Celebrates 30 Years in New England

In Honor of 30th Anniversary, Berlin City Gives Back to Customers with 'Big 3-Oh' Sale

PORTLAND, Maine--(BUSINESS WIRE)--Berlin City Auto Group is celebrating 30 years of business in New England this month. The dealership was founded in 1980 as a single store in New Hampshire and today consists of six dealerships located in Portland, Maine; Gorham, N.H.; and Burlington, Vt.; with 19 franchises including Toyota Scion Lexus, Nissan, Honda, Chevy, GMC, Buick, Ford, Lincoln, Mercury, Chrysler, Dodge, Jeep and Kia. Berlin City kicks off its 'Big 3-Oh Sale' today, which runs through Labor Day. During the sale, customers will be able to triple their down payment, up to $1,000, to put towards the purchase of a new vehicle. For example, if someone puts down $1,000, Berlin City will match that and add up to $1,000 in manufacturer's bonus cash.

"We deliver more than 40 percent of our inventory anywhere in New England. Our motto, 'over the top care' isn't a sales gimmick, it's just the way we do business"

Two Employees Still Here 30 Years Later

"There is so much history and heritage in New England, both in our stores and with our employees," said Yegor Malinovskii, Berlin City's market president. "We have two employees that have been with us since the beginning and 17 employees that have been with us for 20 or more years. Our employees are the backbone of our company and the reason why we've been able to sustain and grow our business over the last 30 years."

Auto Group Grows, Builds New Dealership

Berlin City has experienced steady growth and marked several milestones in its 30-year history. Recently, the company celebrated the expansion of its Toyota Scion Lexus dealership in Portland, Maine, which was completed in late 2009. The expansion included the purchase of two acres of adjacent land, adding more service bays to the existing service center, as well as the addition of 275 spaces for additional vehicles, increasing inventory display space by 20 percent.

In addition, a new Berlin City Honda facility will break ground in October in Portland and is slated for completion in fall 2011. The 27,000-square-foot, state-of-the-art service and sales facility will be three times larger than the existing facility and once complete will add an additional 20 to 30 jobs. Berlin City also plans to remodel its Gorham, N.H. Honda/Nissan/Toyota facility in 2011 to give it a modern and fresh look.

Convenience and Service Drive Success

"We may service small towns in New England, but we offer the conveniences of a big city," continued Malinovskii. "From our four-day/200 miles no questions asked return policy, and our lowest, most competitive price guarantee within four days of purchase, to our door-to-door delivery service, we really try to go above and beyond to make the car buying process easy and convenient for our customers."

Berlin City offers door-to-door delivery throughout New England, which was introduced in 1983 to make car buying even easier for New Englanders. The company employs nearly 75 drivers that make daily deliveries from Maine to New York. Transactions are completed over email and via phone, eliminating the need for a customer to travel far distances to purchase a car. "We deliver more than 40 percent of our inventory anywhere in New England. Our motto, 'over the top care' isn't a sales gimmick, it's just the way we do business," added Malinovskii.

Drive for Education: Supporting the Local Community

New this year, Berlin City plans to roll out a 'Drive for Education' program later this month at all locations. The company will donate a portion of proceeds from every car sale to local schools, at-risk youth and other kid-focused charities, with a goal of raising at least $100,000 annually. Berlin City regularly supports the communities in which it serves, from sponsorships to blood drives to fundraiser car washes.

About Berlin City Auto Group

Berlin City Auto Group consists of six dealerships in New England, located in Gorham, N.H., Burlington, Vt. and Portland, Maine. The company sells Toyota Scion Lexus, Nissan, Honda, Chevy, GMC, Buick, Ford, Lincoln, Mercury, Chrysler, Dodge, Jeep and Kia. Berlin City offers a four-day/200 miles no questions asked return policy and the lowest, most competitive price guarantee within four days/200 miles, door-to-door delivery service throughout New England and pre-owned protection on certified pre-owned vehicles within 60 days or the first 2,000 miles. For more information or a list of locations, please visit www.berlincity.com. You can also find Berlin City on Facebook and Twitter.

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12th Annual Berlin City Open to benefit Camp Sunshine


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2011 Tacoma Pickup Offers All-New TRD T|X and T|X Pro Performance Packages


TORRANCE, Calif., July, 29, 2010 - - The Toyota Tacoma, the best-selling compact pickup truck in America, offers two new accessory packages for 2011 based on a concept truck first shown at the 2009 Specialty Equipment Marketing Association (SEMA) Show. The T|X and T|X Pro packages, available in conjunction with the Off-Road Package, add Toyota Racing Development (TRD) accessories in a unique combination at a special value price.
 
Toyota developed the Tacoma T|X concept truck to gauge consumer reaction at the 2009 SEMA Show.  The concept featured unique dual custom graphic designs on each side of the truck, and an assortment of aggressive performance features inspired by traditional TRD elements that conveyed the lifestyle of Tacoma owners.  The overwhelmingly positive reaction to the truck was a major inspiration for the development of the two new packages.
 
Available on a limited basis, the new T|X and T|X Pro Packages translate a sporty SEMA concept into a package the customer can add to a Tacoma V6 Access Cab or V6 Double Cab on both 4x2 PreRunner and 4x4 drive types equipped with the TRD Off-Road Package.  The extra dose of performance makes it the most capable off-road Tacoma in the Toyota lineup. 
 
The T|X Package gives the Tacoma a sporty and even semi-menacing look with TRD 16-inch black alloy bead-lock wheels and 265/70R16 BF Goodrich Rugged Trail tires.  Black tube side steps, a stainless steel exhaust tip and unique exterior graphics give the T|X the look of a custom truck, but at a special value. The MSRP of the T|X Package is $1,699, a savings of $754 compared to the package items ordered as separate options.

The T|X Pro Package is a performance-driven package with a TRD cat-back performance exhaust system to give the V6 a throatier sound and a bit more power. Also priced at an MSRP of $1,699, the T|X Pro Package represents a savings of $720 versus the package contents added as separate accessories. Both T|X and T|X Pro packages deliver a superior value to aftermarket accessories, especially considering that they are covered under the three-year/36,000 mile comprehensive vehicle limited warranty.
 
The TRD Off-Road Package underlying both T|X editions provides a carefully tuned balance of off-road performance and on-road handling. Chassis modifications include an electronic locking rear differential, progressive-rate front springs, specially tuned Bilstein shock absorbers, a 28-mm front stabilizer bar and B.F. Goodrich Rugged Trail tires. Fog lamps top off the package for a tough, sporty appearance. Added features on the TRD Off-Road Package include a 400W/115V powerpoint in the bed, sport seats with adjustable lumbar support and unique fabric, plus an overhead console with a compass and outside temperature display.
 
Ordering for the 2011 Tacoma T|X Pro Package will begin in July and the T|X Package will launch two months later in September.
 
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News and Events

August 19, 2010 09:00 AM Eastern Daylight Time  Berlin City Auto Group Celebrates 30 Years in New ...
12th Annual Berlin City Open to benefit Camp Sunshine
2011 Tacoma Pickup Offers All-New TRD T|X and T|X Pro Performance Packages
TORRANCE, Calif., July, 29, 2010 - - The Toyota Tacoma, the best-selling compact pickup truck in America, ...