Berlin City Toyota NH

TORRANCE, Calif., February 18, 2011 - Toyota will launch a new advertising campaign on Monday highlighting the brand's leadership position as the best-selling retail brand in America. The "#1 For A Reason" campaign will remind people why Toyota continues to be the top brand consumers turn to when buying a new vehicle.

"For three consecutive years, people have purchased more Toyota vehicles  than any other brand," said Bob Carter, group vice president and general manager of Toyota Division for Toyota Motor Sales, U.S.A., Inc. "We look forward to maintaining this momentum in 2011 as we continue to focus on fuel efficiency, value, quality and safety."

The "#1 For A Reason" campaign will highlight some of the sales accomplishments Toyota vehicles have achieved throughout the years, as well bring attention to some of the notable third-party awards Toyota has received for its leadership in safety and overall value. Featured in the commercials will be Toyota's segment leading products-Camry , Corolla , Prius , RAV4  and Tacoma .

With a full lineup of passenger cars, SUVs and trucks, the Toyota brand offers something for everyone, including Camry, the number-one selling car in America. Camry has retained its sales leadership crown for nine straight years, with more than 90 percent of Camrys sold over the past 15 years still on the road today.

The mid-size Corolla sedan holds the title of best-selling car of all time with more than 8.6 million sold in the U.S. since it launched in 1968. Equipped standard with the advanced safety features of the STAR Safety System, Corolla and four other Toyota vehicles, including Avalon , Venza , Highlander  and Sienna , were named as Top Safety Picks by the Insurance Institute of Highway Safety for 2011.

With more hybrids on the road than all other manufacturers combined, Toyota is no stranger to fuel efficiency. The best-selling hybrid in the world, the Toyota Prius, achieves an average of 50 miles per gallon, helping make Toyota the most fuel-efficient lineup of any full-line manufacturer.
For consumers that need cargo and towing capacity, Toyota also offers the best-selling compact truck, Tacoma. IntelliChoice named Tacoma the Best Overall Value in its segment for 2011 along with six other Toyota vehicles, including Tundra, 4Runner, RAV4, Sienna, Prius and Avalon.

The "#1 For A Reason" campaign will begin running at the end of the holiday weekend and continue throughout the month of March. Broadcast commercials and online media will roll out nationally on February 21, with print ads beginning in March. Regional-specific broadcast spots will also run during the same timing and will call out some of the special interest rates and zero-percent financing offers customers can take advantage of throughout the month.

TORRANCE, CALIF. (Feb. 10, 2011) - Committed to reducing teen driving fatalities and educating teens and parents about the dangers of distracted driving, Toyota is continuing its national FREE advanced teen driving skills program, Toyota Driving Expectations. Since the program began in 2004, nearly 16,000 teens and parents have gained critical defensive driving skills and learned firsthand how everyday distractions, to which new drivers are especially prone, can have unexpected, dangerous consequences.

In March, Toyota Driving Expectations events will be held at the following locations:

* Cal Expo in Sacramento, Calif., March 12 - 13
* Toyota Motor Sales, U.S.A., Inc. in Torrance, Calif., March 19 - 20
* Bass Pro Shops in Grapevine, Texas, March 26-27

Participating teenagers must be between the ages of 15-19 and have a valid driver's license or learner's permit. Registration for Toyota Driving Expectations events in Sacramento, Calif. and Grapevine, Texas is currently open online at www.toyotadrivingexpectations .com. Though the Torrance, Calif. event is at capacity, interested participants can still sign up for the wait list, as well as the mailing list to be notified about future local Toyota Driving Expectations events.

Program Overview

In the United States, the crash rate per mile driven for 16-19 year-olds is four times that of older drivers, according to the Insurance Institute for Highway Safety (IIHS). Moreover, in 2009, according to the National Highway Traffic Safety Administration (NHTSA), more than 5,000 people were killed on U.S. roadways and an estimated additional 448,000 were injured in motor vehicle crashes that were reported to have involved distracted driving.

Within this statistic, the greatest proportion of distracted drivers was under the age of 20. In an effort to help young drivers develop safe driving habits, Toyota Driving Expectations goes beyond what is taught in standard driver education courses, putting newly permitted or licensed teens behind the wheel to face challenging, real-world scenarios in a secure environment.

The program's curriculum is designed for teens and parents alike to:

* Learn defensive driving skills and accident avoidance techniques
* Identify the dangerous driving situations that they encounter daily
* Experience firsthand the dangers of distracted driving and understand the relationship between distraction and reaction time
* Understand vehicle dynamics and safety features

In an effort to foster an open dialogue between teens and parents about safe driving habits, a parent or guardian is required to attend the Toyota Driving Expectations program. As a result, parents learn the best practices to promote responsible driving habits with their teen drivers, providing them with tips about how to continue improving driving skills at home.
The curriculum for Toyota Driving Expectations was developed in partnership with multiple organizations committed to safe driving, including the National Safety Council and the Defensive Driving Academy in California, as well as from direct teen and parent feedback at three highly successful pilot programs.

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"By bringing Toyota Driving Expectations to cities across the country, Toyota is committed to reducing the rate of fatalities and accidents among young drivers." - Michael Rouse, Toyota's vice president of philanthropy and community affairs

TORRANCE, Calif. - The best-selling passenger car in America for eight years running and 12 of the past 13 years, the 2011 Toyota Camry  is available in Camry, LE, SE, XLE and Hybrid models. A sharp focus on customer value is reflected in the addition of new lower-rolling-resistance tires for the 2011 V6 model to increase EPA fuel economy ratings to 20 MPG city / 29 MPG highway, up from 19/28 for the 2010 V6 model; the four-cylinder Camry returns 22/32 MPG, and the Camry Hybrid is rated at 31/35 (33 combined).

For the second year in a row, the Toyota Camry is ranked #1 on the "American-Made Index" as compiled by the editors at Cars.com. The 2010 Camry was rated "The best mid-sized sedan" by Motor Trend. Forbes Magazine praised the Camry Hybrid by including it in "2010's Best Cars for Commuters".

Performance and Efficiency
The 2011 Camry blends performance and economy in an ideal way for midsize car customers. The DOHC 2.5-liter four-cylinder engine, which was new for the 2010 model year, is standard on all models. This engine equipped with Dual Variable Valve Timing with intelligence (Dual VVT-i) to provide a wide torque band for responsive performance. The four produces 169 SAE horsepower at 6,000 rpm and 167 lb.-ft. peak torque at 4,100 rpm. In the sporty SE grade, the engine produces 179 hp / 171 lb.-ft. for even better performance. The high-tech four enables Camry to return an EPA estimated 22 mpg city / 32 mpg rating with the six-speed automatic transmission and 22/33 with the six-speed manual.
The DOHC 3.5-liter V6, available in the LE, SE and XLE grades, delivers a substantial performance boost with 268 horsepower at 6,200 rpm and 248 lb.-ft. peak torque at 4,700 rpm. The chain-driven camshafts employ Dual Variable Valve Timing with intelligence (Dual VVT-i) which controls valve timing on both the intake and exhaust camshafts for optimal performance and efficiency at all engine speeds.

The Camry models come equipped exclusively with a six-speed automatic transmission that offers a sequential mode for manual shifting when desired (all AT models have sequential shift). Intelligent control adapts shifting strategy in response to driver input, with very fast kick-down and noticeable response.

The Camry Hybrid  model owes its outstanding efficiency to Hybrid Synergy Drive, which produces a combined 187 horsepower and varies power between the gas engine and electric motor, or combines both, as needed. The first part of Hybrid Synergy Drive consists of a 147-hp, 2.4-liter four-cylinder Atkinson-cycle engine coupled with an electronically controlled planetary-gear continuously variable transmission.
The second part combines a small, high-torque 40-hp electric motor, an ultra-small inverter with a specially designed compact battery, and a transaxle to seamlessly combine power from the electric motor and gasoline engine. Because there are situations in which the gas engine in a Toyota hybrid completely shuts off, air conditioning and power steering systems are driven electrically.

In addition, an "ECO" button limits energy consumption by the climate control system, and under certain conditions can help improve fuel economy. Special attention paid to vehicle underbody aerodynamics, including the use of wheel spats and underbelly pans, helps yield a coefficient of drag of just 0.27, which contributes to highway fuel economy.

The 2011 Camry Hybrid is certified as an Advanced Technology Partial Zero Emissions Vehicle (AT-PZEV), just one of a handful of cars that meets this strict standard. It produces over 70 percent less smog-forming emissions than the average new car.

Handling and Ride
The 2011 Camry offers responsive handling while providing the smooth, quiet ride that sets a benchmark for the segment. Four-wheel independent suspension is via MacPherson struts in front and a dual-link strut rear configuration. Camry, LE, XLE and Hybrid models ride on standard 16-inch wheels of either steel (Camry and LE) or aluminum (XLE and Hybrid) (FYI - LE has an optional alloy option too), with the sporty SE model featuring standard aluminum 17-inch wheels.

All Camry   models are equipped with four-wheel disc brakes. Toyota designed the Camry SE model to spice up the daily commute. Chassis modifications specific to the SE include springs, shock absorbers and bushings with firmer, sportier values than those used in other grades. The Camry SE also has a lower ride height than other Camry models. Other modifications increase the SE?s torsional rigidity, which contributes to the model's sharper handling response.

Tuning the SE chassis resulted in optimized underbody aerodynamics. Making the underbody as flat as possible helps to smooth and speed the airflow under the car, and engineers also specially tuned the balance between front and rear downforce.

Safety and Security
The Camry's body structure is designed to absorb collision-impact forces and help minimize impact deformation to the passenger cabin. High-strength steel is used for B-pillar and rocker panel reinforcements to help manage overall body deformation in the event of certain side collisions. The seat frames also are designed to help absorb side collision loads. Dual-stage advanced SRS front airbags, front seat-mounted side airbags, side curtain airbags and a driver's knee airbag are standard on all
Camry models.

All 2011 Camry models come equipped with a standard anti-lock brake system (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist (BA). The Brake Assist feature is designed to determine if the driver is attempting emergency braking. If the driver has not stepped firmly enough on the brake pedal to engage the ABS, BA supplements the applied braking power until the driver releases pedal pressure.
Standard Vehicle Stability Control (VSC) with traction control (TRAC) regulates engine output and brake application on individual wheels to help control loss of traction in turns. Camry Hybrid is equipped with the Vehicle Dynamics Integrated Management (VDIM) system that helps manage vehicle traction and stability through throttle control, brake application on individual wheels, and even minor steering correction if circumstances require.

Comfort and Convenience
Camry offers many storage spaces around the front-passenger area, including console side pockets. Storage options also include a large front console box equipped with an accessory power socket and auxiliary audio jack; this box is big enough to store nine CD jewel cases. Other storage areas include an accessory box behind the shift lever containing another power socket, a rear-console box with a card holder and a movable tray, and two large cupholders adjacent to the shift lever.

The four-cylinder Camry XLE and Camry Hybrid models are exclusively equipped with special seat fabric designed to be gentle on the skin. The fabric is treated by the Fraichir process, in which it is coated with a naturally occurring component called Sericin that has been extracted and refined from silkworm cocoons. This substance is soft to the touch and gentle on the skin.

The Camry's standard equipment includes air conditioning with micro dust and pollen filter; power windows with auto up/down and jam protection for all four doors; power door locks; color-keyed power side mirrors; cruise control; halogen headlamps with automatic on/off feature; tilt and telescopic steering wheel; vehicle immobilizer, and a six speaker 160-watt AM/FM/CD audio system with auxiliary audio jack. All Camry audio systems can play CDs with MP3 files. The Camry LE adds an in-key remote keyless entry and eight-way-adjustable power driver's seat.

The Camry XLE's list of standard features includes an upgraded dual-zone automatic climate control system with steering-wheel controls, plus Plasmacluster™ ionizer technology to help reduce airborne mold spores, microbes, fungi, odors, germs and bacteria inside the passenger cabin. Other XLE features include a premium 440-watt JBL audio system with Bluetooth® technology that allows hands-free calling with compatible phones; wood-style trim; power glass moonroof; reclining rear seats; fog lamps; and aluminum wheels.

The V6 Camry XLE is equipped with standard leather-trimmed seats. In the XLE grade, the rear seatbacks can recline eight degrees from their standard position to enhance passenger comfort. Rear-seat passengers also get dedicated personal reading lamps on moonroof-equipped Camry models.

The Camry Hybrid offers a standard equipment level similar to the XLE grade, adding a standard Smart Key System featuring push button start. This feature allows drivers to lock, unlock, or start the car by carrying the Smart Key.

Options
Options for select Camry grades include a power tilt/slide moonroof; heated front seats; voice-command DVD navigation system; leather-trimmed seating; rear spoiler, and the Smart Key system featuring push button start. The LE and SE grades are available with an optional audio system featuring with a new USB port for auxiliary music sources, Bluetooth®, integrated satellite radio, single-CD and MP3 and streaming music capability.

When the available voice-activated DVD navigation system is added to the Camry (SE, XLE, Hybrid), it is integrated with the premium JBL audio unit and includes a four-disc in-dash CD changer.