"Berlin City Auto Group Celebrates 30 Years in New England"
Berlin City Auto Group Celebrates
30 Years in New England
WIRE)--Berlin City Auto Group is celebrating 30 years of
business in New England this month. The dealership was founded in 1980 as a
single store in New Hampshire and today consists of six dealerships located in
Portland, Maine; Gorham, N.H.; and Burlington, Vt.; with 19 franchises including
Toyota Scion Lexus, Nissan, Honda, Chevy, GMC, Buick, Ford, Lincoln, Mercury,
Chrysler, Dodge, Jeep and Kia. Berlin City kicks off its 'Big 3-Oh Sale' today,
which runs through Labor Day. During the sale, customers will be able to triple
their down payment, up to $1,000, to put towards the purchase of a new vehicle.
For example, if someone puts down $1,000, Berlin City will match that and add up
to $1,000 in manufacturer's bonus cash.
"We deliver more than 40 percent of our inventory anywhere in New England.
Our motto, 'over the top care' isn't a sales gimmick, it's just the way we do
Two Employees Still Here 30 Years Later
"There is so much history and heritage in New England, both in our stores and
with our employees," said Yegor Malinovskii, Berlin City's market president. "We
have two employees that have been with us since the beginning and 17 employees
that have been with us for 20 or more years. Our employees are the backbone of
our company and the reason why we've been able to sustain and grow our business
over the last 30 years."
Auto Group Grows, Builds New Dealership
Berlin City has experienced steady growth and marked several milestones in
its 30-year history. Recently, the company celebrated the expansion of its
Toyota Scion Lexus dealership in Portland, Maine, which was completed in late
2009. The expansion included the purchase of two acres of adjacent land, adding
more service bays to the existing service center, as well as the addition of 275
spaces for additional vehicles, increasing inventory display space by 20
In addition, a new Berlin City Honda facility will break ground in October in
Portland and is slated for completion in fall 2011. The 27,000-square-foot,
state-of-the-art service and sales facility will be three times larger than the
existing facility and once complete will add an additional 20 to 30 jobs. Berlin
City also plans to remodel its Gorham, N.H. Honda/Nissan/Toyota facility in 2011
to give it a modern and fresh look.
Convenience and Service Drive Success
"We may service small towns in New England, but we offer the conveniences of
a big city," continued Malinovskii. "From our four-day/200 miles no questions
asked return policy, and our lowest, most competitive price guarantee within
four days of purchase, to our door-to-door delivery service, we really try to go
above and beyond to make the car buying process easy and convenient for our
Berlin City offers door-to-door delivery throughout New England, which was
introduced in 1983 to make car buying even easier for New Englanders. The
company employs nearly 75 drivers that make daily deliveries from Maine to New
York. Transactions are completed over email and via phone, eliminating the need
for a customer to travel far distances to purchase a car. "We deliver more than
40 percent of our inventory anywhere in New England. Our motto, 'over the top
care' isn't a sales gimmick, it's just the way we do business," added
Drive for Education: Supporting the Local Community
New this year, Berlin City plans to roll out a 'Drive for Education' program
later this month at all locations. The company will donate a portion of proceeds
from every car sale to local schools, at-risk youth and other kid-focused
charities, with a goal of raising at least $100,000 annually. Berlin City
regularly supports the communities in which it serves, from sponsorships to
blood drives to fundraiser car washes.
About Berlin City Auto Group
Berlin City Auto Group consists of six dealerships in New England, located in
Gorham, N.H., Burlington, Vt. and Portland, Maine. The company sells Toyota
Scion Lexus, Nissan, Honda, Chevy, GMC, Buick, Ford, Lincoln, Mercury, Chrysler,
Dodge, Jeep and Kia. Berlin City offers a four-day/200 miles no questions asked
return policy and the lowest, most competitive price guarantee within four
days/200 miles, door-to-door delivery service throughout New England and
pre-owned protection on certified pre-owned vehicles within 60 days or the first
2,000 miles. For more information or a list of locations, please visit www.berlincity.com. You can also find Berlin City
on Facebook and Twitter.